PRESENTER: Presenter
Jeff Jewell, Director of Economic & Community Development
Mandi Scott, Manager of Economic & Community Development
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SUBJECT: Title
Presentation, discussion, and review of the Downtown New Braunfels Parking Revenue Reinvestment Plan and program revenue estimates.
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DEPARTMENT: Economic & Community Development
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COUNCIL DISTRICTS IMPACTED: 1, 5
BACKGROUND INFORMATION:
The City of New Braunfels launched a managed parking program in Downtown in July 2025 to better manage a limited public resource - parking spaces - and improve access to Downtown destinations. As part of the program, a dedicated Parking Revenue Fund was established to ensure that parking revenue generated in Downtown is reinvested directly back into the district to enhance the visitor experience, support local businesses, and improve the public realm.
Annual parking revenue after program expenses is projected at approximately $373,833, based on $196,000 in net revenue generated from July 2025 through February 2026.
Both the Downtown Parking Revenue Advisory Committee (March 23, 2026) and the Downtown Board (March 30, 2026) approved three project categories for Downtown parking revenue reinvestment:
1. Pedestrian Safety and Comfort
2. Improved Parking Experience
3. Additional Parking Supply
These three categories were utilized to build the Downtown Parking Revenue Reinvestment Annual Plan - approved by City Council on May 18, 2026.
This presentation and discussion will review the Downtown Parking Revenue Reinvestment Plan and consider program revenue estimates.
STRATEGIC PLAN REFERENCE:
YES Economic Mobility YES Enhanced Connectivity YES Community Identity
YES Organizational Excellence YES Community Well-Being
FISCAL IMPACT:
There is no fiscal impact for this presentation.
The Economic and Community Development Department oversees implementation of the Parking Revenue Reinvestment Plan and intends to provide quarterly updates on project progress to this committee. The Parking Revenue Fund balance will be analyzed before advancing projects.