PRESENTER: Presenter
Jordan Matney, Deputy City Manager
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SUBJECT: Title
Presentation and possible action to approve the proposed NBEDC Strategic Planning priorities
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DEPARTMENT: Economic & Community Development
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COUNCIL DISTRICTS IMPACTED: Citywide
BACKGROUND INFORMATION:
At the August 14, 2025 NBEDC Meeting, staff presented a plan to hold a strategic planning workshop to help the Board gain consensus, prioritize project funding, connect objectives from Confluence and the City’s Strategic Plan, and establish NBEDC strategic priorities and goals. The purpose of the planning sessions was to align board members on a strategic approach to NBEDC-supported capital investments in New Braunfels that align with the city’s strategic and comprehensive plans as well as Confluence, the community’s economic development strategy.
The Strategic Planning workshop took place at Honors Hall on November 3, 2025 and meeting participants completed activities, discussions, and brainstorms related to priority categories for upcoming projects.
Staff will present on the four Strategic Planning priorities included in the Strategic Planning Outcomes Report. The priorities represent a diversified NBEDC investment strategy across four categories: workforce support, planning and infrastructure, placemaking and business recruitment and retention. The projects are intended to guide future projects and initiatives.
ISSUE:
The final Strategic Planning Outcomes Report contains four strategic priorities - staff is requesting formal action to approve these priorities.
STRATEGIC PLAN REFERENCE:
☒Economic Mobility ☒Enhanced Connectivity ☒Community Identity
☐Organizational Excellence ☒Community Well-Being ☐N/A
FISCAL IMPACT:
There is no fiscal impact for adopting strategic planning priorities
Recommendation
RECOMMENDATION:
Staff recommends the NBEDC approve the proposed strategic planning and investment priorities.