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File #: 17-724    Name:
Type: Presentation Status: Individual Item Ready
File created: 10/20/2017 In control: City Council
On agenda: 11/13/2017 Final action:
Title: Presentation and direction on proposed fee adjustments for Landa Park Golf Course at Comal Springs.
Attachments: 1. Landa Golf Fee Update-FINAL (2)

Presenter/Contact

Presenter

Stacey Dicke, Parks and Recreation Director

Contact Info

(830) 221-4350 - sdicke@nbtexas.org

 

Subject Header

SUBJECT:

Title

Presentation and direction on proposed fee adjustments for Landa Park Golf Course at Comal Springs.

 

Body

BACKGROUND / RATIONALE:

Based on a study completed in FY 2016-17 by Mr. Jim Keegan, Golf Convergence, green fees and memberships are recommended to be raised slightly (average 5% increase) in order to improve the financial position and viability of the golf course.  Staff has briefed the City Council previously on the possibility of these adjustments and received feedback to move forward. The recommended adjustments are detailed below.  Also recommended is the elimination of the “Go Play Card” and implementing a single rate for all players. It is believed that by offering one single rate, the fee structure will be less confusing to the public and will attract additional players from the region by advertising a new lower rate.

 

The current fees for the Landa Park Golf Course have been in effect since the post renovation re-opening in 2014.

 

Proposed fees are as follows:

Fee Type

Proposed Fee

Current Fee

Amount of Increase

Daily M-F, w/cart

$45.00

$42.50*/$55.00

$2.50

Daily M-F, Senior w/cart

$39.00

$36.50*/$49.00

$2.50

Weekend w/cart

$49.00

$46.50*/$59.00

$2.50

Twilight w/cart

$35.00

$32.50*/$39.00

$2.50

Daily M-F, Junior

$10.50

$10.00

$.50

Weekend, Junior

$13.00

$12.00

$1.00

Annual Membership

$1890.00

$1800.00

$90.00

Annual Spouse

$945.00

$900.00

$45.00

Annual Membership, Jr.

$210.00

$200.00

$10.00

Seasonal Membership

$840.00

$800.00

$40.00

Monthly Membership

$230.00

$220.00

$10.00

Annual Cart

$900.00

$900.00

No change

Annual Trail

$400.00

$400.00

No change

*Player card rate

 

ADDRESSES A NEED/ISSUE IN A CITY PLAN OR COUNCIL PRIORITY:

X

Yes

City Plan/Council Priority

Strategic Priorities: Effective Management: Update user fees.

 

FISCAL IMPACT:

If rounds remain flat compared to FY16-17, it is expected that revenue from these revised rates would equal the FY 16-17 budgeted revenue ($1,423,250.)  However, it is expected that changing to one rate, with the elimination of the Go Play Card, will increase rounds from regional play in which case revenues will exceed FY16-17. The FY17-18 budget was adopted with total revenues equal to the FY16-17 year end estimates ($1,423,250).

 

Recommendation

COMMITTEE RECOMMENDATION:

The Golf Advisory Committee voted to recommend these fees to City Council at their October 10, 2017 meeting by a vote of 4-0-1.

 

STAFF RECOMMENDATION:

Staff recommends approval of the proposed golf fees to be effective January 1, 2018.