Presenter/Contact
Presenter
Stacey Dicke, Parks and Recreation Director
Contact Info
(830) 221-4355 - SDicke@nbtexas.org
Subject Header
SUBJECT:
Title
Approval of an expenditure to The AMMO Group for promotions and marketing of Das Rec, New Braunfels Recreation Center.
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BACKGROUND / RATIONALE:
The City issued a solicitation for Branding and Marketing of the New Braunfels Recreation Center/Das Rec in January 2017. The AMMO Group, LLC. was awarded the contract in March 2017. The initial contract included the development of the marketing plan, the name and logo development and branding standards development. The cost for the initial phase was $24,000. The second phase of the contract will include website development and social media management for multiple pre-opening and grand opening events. AMMO will work with our marketing staff to implement these strategies; however, website development is not an expertise we have on staff and so the assistance is necessary.
The cost for Phase 2 is $27,660 and requires City Council approval per section 9.17 of the City Charter, City Council approval is for annual purchases that exceed $25,000.
ADDRESSES A NEED/ISSUE IN A CITY PLAN OR COUNCIL PRIORITY:
|
Yes |
City Plan/Council Priority: |
Strategic Priorities: 18. Expand recreational, arts and cultural enrichment opportunities |
FISCAL IMPACT:
Funding for this project is incorporated into the 2017-18 Parks department budget, therefore, sufficient funds are available.
Recommendation
COMMITTEE RECOMMENDATION:
N/A
STAFF RECOMMENDATION:
Staff recommends approval of an expenditure to The AMMO Group for marketing and promotion services of the Community Recreation Center/Das Rec.